Media and Mass Communications Development on a Healthy...

Media and Mass Communications development on a Healthy Mature Culture This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture. Overall, the process of media and mass communication media development has already caused changes in the public sphere. The digitalization of media dramatically increases the chances of the people to get an access to the information, which is transferred instantly and often has not been edited by the people in government or media bosses. Thus, the information is now very complicated to control and therefore public has more opportunities to form its own opinion by comparing the facts from the†¦show more content†¦As the examples of different cultures, the culture of Eastern and Western countries could be named. â€Å"Mature† means the situation or the final condition when the full desired growth or development has been reached. â€Å"Healthy† means the robust and well condition; it is also an efficient and sound being. â€Å"Development† is a positive change; it is also a process of growth and an evolution. The word â€Å"nurture† means the act of helping to grow or develop; it is also an act of cultivation of some characteristics. â€Å"Media† are the means of communication that reach large numbers of people, for example, television, newspapers, radio and internet. In agreement to Morley (2000) the current global culture is the culture of hyper mobility where â€Å"we often engaged in border-crossings of one kind or another, but the nature and functions of borders themselves are shifting†. (Morley,2000) We live in the information economy era, in the era of new progressive technologies and communications that break the borders, in the times of social and economic evolution, the public sphere experiences new challenges and face new opportunities in this world full of complexity. Without a doubt the influence of modern mass communication over the culture is considerable. The shifts in the social and other aspects that are influenced by the spread of technologies and new media are powerful and they change our lifestyle, our habits and hobbies: they change the way we areShow MoreRelatedThe Social Media Culture Is Defined As The Beliefs, Customs, Practices, And Social Behavior1506 Words   |  7 Pages THE SOCIAL MEDIA CULTURE SOC101 Regina R. Davis February 10, 2016 Culture is defined as the beliefs, customs, practices, and social behavior of a particular nation or people. Our cultures are made up of the communities we grow up in, the people within that community, and the ethnicity of the people in our communities. A community is defined as social unit of any size that shares common values. Communities range in size and scope from neighborhoods to national communities to internationalRead MoreThe Debate Over Media Effects On Our Lives2458 Words   |  10 Pageslearned that it is possible to speak through media directly into people’s heads and then, like some otherworldly magician, leave images inside that can cause people to do what they might otherwise never have thought to do’ (from Four Arguments for the Elimination of Television, 1978). Discuss this statement in the context of debates over media effects. The statement above is a bold one to make but I have to say I agree with it. I agree with this because, the media is everywhere and takes up a great dealRead MoreStrategic Marketing Plan of Frito-Lay3370 Words   |  14 Pagessuggestion on how to penetrate potential markets and industries and also recommends efficient marketing mix techniques for it. Though, to implementation of the strategies recommended in this report will need extensive research and development, training exercises and secure social media. Frito-Lay would have to incur high costs in order to strengthen its position in the current and potential markets. This process is costly in the short run but would be very profitable and beneficial for Frito-Lay. Introduction:Read MoreMass Media in Malaysia5539 Words   |  23 PagesIntroduction Mass media is defined as print and electronic means of communication that transmit information to widespread audiences (Schaefer, 2012). Examples of print mass media included newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. While examples of electronic mass media are television, radio, computers, and smartphones. The past of mass media is extensive and complex. It stretchesRead MoreIntercultural Communication of American Tv Series in China6643 Words   |  27 Pages ç› ®Ã¯ ¼Å¡ ç ¾Å½Ã¥â€° §Ã¥Å" ¨Ã¤ ¸ ­Ã¥â€º ½Ã§Å¡â€žÃ¨ · ¨Ã¦â€"‡åÅ'â€"ä ¼  Ã¦â€™ ­Ã¦â‚¬ Ã¨â‚¬Æ' Ã¥ §â€œ Ã¥  Ã¯ ¼Å¡ Ã¥ º ·Ã¤ ¿Å Ã¨Å  ³ Ã¥ ­ ¦ Ã¥  ·Ã¯ ¼Å¡ 200903010104 ç ³ » åˆ «Ã¯ ¼Å¡ Ã¥ ¤â€"è ¯ ­Ã§ ³ » ä ¸â€œ ä ¸Å¡Ã¯ ¼Å¡ è‹ ± è ¯ ­ Ã¥ ¹ ´Ã§ º §Ã§  ­Ã§ º §Ã¯ ¼Å¡ 2009ç º §3ç  ­ æÅ'‡å ¯ ¼Ã¦â€¢â„¢Ã¥ ¸Ë†Ã¯ ¼Å¡ 刘ä ¿Å Ã¦  ° Cross-cultural communication of American TV Series in China –illustrated be the example of The Big Bang Theory Submitted by kang Junfang Student ID number (200903010104) Supervised by (Liu Junjie) A paper submitted in fulfillment of the requirements of the degree of BachelorRead MoreThe Effects of Video Game Violence2388 Words   |  10 Pagesis often the most looked at as excercise and physical activity are often the most important parts of a healthy lifestyle. There are several negative physical reactions to vidoe game usage, most of which are rare, while others are exteremly common and dangerous. The amount of occurence is often times hard to determine as their are many different factors that can cause certain problems to development, some are identical or coexist with the actual act of playing video games, causing many similiar issuesRead MoreFiat Chrysler : Company Analysis2932 Words   |  12 PagesCompetition Fiat Chrysler: Differentiation strategy FCA is following differentiation strategy in a way that they are continuing to develop their brands and innovating new brands in order to place in first position. They are making cars to reach both mass market through brands like Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia and niche market through luxury brands Ferrari and Masterati. As stated in the case study (Page 8), in 2009 Chrysler subjected to bankrupt and laterRead MoreFactors that Make a Difference in Marital Success Essay example1925 Words   |  8 Pages The most important quality of a married couple is love. Attitudes and responsibilities are some important factors for the development of a good marriage. Building a happy marriage is the result of conscious effort on the part of a husband and wife. A lifelong union, that people bound together by a bond of love, which is spiritual as well as physical, can be considered marriage. Marriage is socially recognized and approved union between individuals, who give to one another with the expectationRead More Teenage Girls, the Media and Self-Image Essay3098 Words   |  13 PagesTeenage Girls, the Media and Self-Image The beauty of the world has two edges, one of laughter, one of anguish, cutting the heart asunder. -Virginia Woolf Youth is beauty, money is beauty, hell, beauty is beauty sometimes. Its the luck of the draw, its the natural law; its a joke, its a crime. -Ani Difranco The teen magazines began appearing in the fifth grade. They seemed to show up overnight, out of nowhere. At lunch or between classes, groups of girls would cluster aroundRead MoreEffect of Electronic Media on Children4822 Words   |  20 PagesPERSPECTIVE Effect of Electronic Media on Children MUNNI RAY AND KANA RAM JAT From the Department of Pediatrics, Advanced Pediatric Center, Postgraduate Institute of Medical Education and Research, Chandigarh 160 012, India. Correspondence to: Munni Ray, Associate Professor, Department of Pediatrics, Advanced Pediatric Center, Postgraduate Institute of Medical Education and Research, Chandigarh 160 012, India. munniray1@yahoo.com Radio, television (TV), movies, video games, cell phones, and computer

The Bible And Worship Essay - 871 Words

Subsequently, I surrendered my life fully to God. I learned to read the bible and worship daily. I was transformed. I served my church in reaching to those in need and teaching them the bible. I taught and visited youths in desperate conditions and saw how they overcame their obstacles through faith and hope in God. I witnessed youths who finished their college amidst impossible situations: one living by the railroad side where rats would sometime bit her feet, one living under the bridge and by the wet dirty market, and another in the slums amidst gangsters. This is meaningful for me for I saw the power of the God and the importance of teaching Scriptures to transform lives. Moreover, as a youth leader, I witnessed my church grow from 2,000 to 15,000 mainly through crusades, outreaches, and bible studies in the homes. Our church was a classic example of the rapid expansion of Christianity in the Global South. With the growth, I saw independent pastors start their church without much theological education. Some churches end as a cult or never progresses in its teachings. Some pastors fell, quit, or stagnate; or worse became abusive, lonely, bitter, or disillusioned. These are significant for I saw the need to write our history and theology; and to educate pastors and leaders in addressing the needs of the church without them falling into a messiah complex. I dream of starting a Bible school, but also move beyond that—of establishing a top university where graduatesShow MoreRelatedReflection 11109 Words   |  5 Pagesare love and worship. Christianity is built on love and we are called to give God all that we are. Love Theological Definition: The bible indicates that love is from God. It actually stated that â€Å"God is Love† (1John 4:8); therefore his nature is love, and everything he does flows from his love. God’s love is considered to be agape love and its origin is Greek; Agape is said to be selfless, sacrificial, unconditional love, and â€Å"the highest of the four types of love in the bible† (Zavada). AgapeRead MoreThe Origins Of Yahweh s Wife Essay1020 Words   |  5 PagesAncient Israel has always been polytheistic, the people have always believed in multiple gods. The Deuteronomist would want his readers to believe otherwise. The worship of one god is fairly new. Especially, in comparison to how worship had gone in Canaan for centuries before hand. In addition to worshiping this new god Yahweh they worshiped him alongside Baal, Asherah, and many other gods alongside them. The origins of Yahweh have been under speculation for years by biblical scholars and archaeologistRead MoreComparin g Worship Practices of the Baptists and Roman Catholics1082 Words   |  5 PagesComparing Worship Practices of the Baptists and Roman Catholics In this essay I will be identifying the main features of the Baptist and Roman Catholic denominations and how they use their main features in worship. I will also distinguish what these two denominations have in common and in difference. I will finally say if their similarities are less or more than their differences. The main similarities between the two denominations are that both Baptist and Roman CatholicRead MoreIslam And Christianity : Christianity And Islam1684 Words   |  7 PagesChristianity and Islam, both, follow by a sacred book of their God’s word although the Bible is also written by many other authors . They both also have a designated place of worship. Christians gather in a church although the bible does not specifically talk about attending church. Muslims, on the other hand, gather at a mosque that the Qur’an says they should attend as often as possible. Christians follow the bible to guide their way towards Jesus Christ. It is made up of sixty-six different booksRead MoreThe Bible Vs The Bhagavad1119 Words   |  5 PagesThe Bible Vs The Bhagavad The Bible Vs The Bhagavad are the sacred books of Christians and Hindus respectively. There are several similarities as well as differences found between these the bible text and the Bhagavad text. The Bhagavad Gita is often called as the Bible of Hindus. The similarities between them can be analyzed from the facts that Bhagavat Gita and the Bible has emphasized on the love for man. The texts from both Holy books indicate the fact that God says that he loves those who loveRead MoreThree Religions : One God1467 Words   |  6 Pagesfollowers. These religions are usually referred to as the Abrahamic religions. This is because they all claim Abraham as an important pillar of their faith. Christianity, Islam, and Judaism have many things in common, including a main place of worship and holy book, but within these similarities are some major differences. Christianity is a religion practiced by those who believe in the birth and resurrection of Jesus Christ, and those who practice these teachings are called Christians. It isRead MoreGod s Speech On God Essay996 Words   |  4 Pagesus the bible so that we can understand rational truths with our mind and know what to believe. He teaches us how to Worship by painting a picture of the world through his eyes. He teaches us about ourselves, eternity, why we are here on Earth, and how to know right from wrong so we can Worship the greatness that is him. God has given us many commands like in Matthew 22: 37-39 to follow but we should take the teaching and understand the relationship that is presented between us and the Worship of himRead MoreChristianity And The New Testament1311 Words   |  6 Pagesreferred to as â€Å"The Gospel†, which is the ministry of Jesus Christ, the crucifixion of Jesus Christ, and the resurrection of Jesus Christ. The â€Å"Gospel† also refers to some of the books of the Bible in the New Testament. These are accounts of Jesus’ life and His teachings. The best known accounts of Jesus found in the Bible are Matthew, Mark, Luke, and John. Christianity started in the mid-1st century and began as a Second Temple Judaic sect. Christianity originated in Judea and started to quickly spreadRead MoreIs Sunday the Sabbath? Essay980 Words   |  4 PagesMany sincere people believe that the Bible teaches that God changed the Sabbath from Saturday to Sunday. Sunday keeping was actually created by the man by the name Constantine. He was the first Roman Emperor to adopt Christianity. He changed the day of worship from God’s holy Sabbath day, Saturday, to Sunday. Constantine became a â€Å"Christian† after claiming to see in broad daylight a vision of a cross above the sun. He wanted to unite Christianity and paganism in an effort to strengthen his disintegratingRead MoreWhat are the similarities and differences between Christianity, Islam, and Judaism?656 Words   |  3 Pageswell. Some things that are similar and different are the holy books, the symbol of faith, and the house of worship. All three religions have a holy book. But the holy books are different. Jews holy book is the Torah or, the Hebrew bible which was given by God to Moses at Mount Sinai. The Torah contains the old testament, and the first five books of Moses. Christians holy book is the Bible which also contains the old testament and the new testament as well, which the Torah doesnt have. The New

A Theological Analysis of a Worship Song

Question: Critical explanation of the theology of worship song? Answer: Introduction In Christ Alone, is a collaborative work by Stuart Townend and Keith Getty. It is song or rather a hymn that was written in the year 2002. According to one of the authors of this song, Stuart Townend, had a unique response of this song from a US soldier who was there at that time in Iraq (Akins 2016). According to the account of that soldier, the promises that were there in the song helped him to survive in the dangerous battlefield in Iraq. The soldiers account also reveals the fact that he used to sing the prayer every day, and each verse of the song helped him to pray every day. According to the soldier, the following lines gave him comfort during the war: What heights of love, what depths of peace, What fears are stilled, when strivings cease! My Comforter, my All in All, Here in the love of Christ I stand. Critical Explanation of the Theology of Worship Song Church worship or the culture of church worship is nothing but a private and a very personal engagement of the Man with God, through the Bible. Although, the Bible is at times very rudimentary for some people and therefore, for such people the primary source of theology is the worship song or the hymn. The worship songs and the hymns also help Man to have a connection with God (Boethius et al. 2014). During the time of early church and even today, the prayer or the worship songs used to reflect believes of Christianity. A closer look at the text of these songs will express the theology of these songs, which are more about the glorification of the incarnate figure of Christ, the hope of returning from death or rather the hope for resurrection and the hope of Christ being the King of all the Kings (Welker 2015). There in the ground His body lay, Light of the world by darkness slain: Then bursting forth in glorious Day Up from the grave He rose again! And He stands in victory Sins curse has lost its grip on me, For I am His and He is mine- Bought with the precious blood of Christ. According to certain critics, the hymns or the worship songs are sang in adoration, which is dramatic in nature, only to accept the supremacy of God. On other hand, there are critics and scholars, who believe that the worship songs or rather the hymns are sung because Christ himself as well as his followers used to sing these songs (D.M.A 2016). According to these scholars, if people read the scriptures of Matthew then they will find the reference of Christ and his followers singing songs (Matthew 26:30). Apart from that, scholars also believe that song and singing was a part of the Israelite tradition and this reference is found in the Book 1 of Chronicles of the Bible, in Chapter 6, line 31 and 32, and in Chapter 16 line 42. Even in Exodus, there is the reference of the Israelites, who at the time of escaping from the Egyptians crossed the Red Sea and sang a song for the Lord (Exod 15). In the book of Colossians, the readers could find Apostle Paul, which state that: Let the word of Christ dwell in you richly; teach and admonish one another in all wisdom; and with gratitude in your hearts sing psalms, hymns, and spiritual songs to God. And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through him (Col. 3:16-17). Time has changed a lot and along with time things too have changed a lot, now today there is technology, and there are CDs, there is mass media, which includes television and radio and there are many more things, which could pose a challenge to music ministry. Even the background music of the video games could be a challenge for the music ministry. Therefore, hymns have gone through many modifications in the contemporary world and have reached the audience. The Christian artists have made the effort to make the worship song popular among the masses, although the critics and scholars are of the opinion that there are many worship songs, which has not been filtered by the theological review. Therefore, they believe that this is done so that the artists could avoid the theological standards that are there (Carbine and Koster 2015). Therefore, the critics believe that trying to analyze the contemporary lyrics of the hymns will be like trying to hit a moving ball that is always in motion. On the other hand, there are certain critics who believe that there has always been a birth of a new hymn, with new style and with new thoughts and therefore, the analysis of theology has never been easy because the creative progress of the hymns were always dynamic in nature (McKinney 2015). The lyrics or rather the content of the hymn is very important and the lyricist should not only be poetic while writing the lyrics but rather should go deep into the scriptures and should explore the truth about God. It is something that Stuart Townend, the composer of the In Christ Alone believes. The sermons previously used to play a very important role in the life of Christians and with the change of time and many other factors, today the hymns are as important as the sermons (Edsall 2015). Therefore, if the worship songs are written properly and with deep understanding of the scriptures then the people will keep in mind the worship song the same way that they keep in mind the sermons. Conclusion The critics favor In Christ Alone, among all the systematic hymns that are there because it has deep understanding of the scriptures. The worship song centers on the cross and the Christ and presents the story of redemption using the rich imagery that is there. No guilt in life, no fear in death, This is the power of Christ in me; From lifes first cry to final breath, Jesus commands my destiny. No power of hell, no scheme of man, Can ever pluck me from His hand: Till He returns or calls me home, Here in the power if Christ Ill stand. Apart from following the scriptures thoroughly the worship song also follows the Trinity structure as well, according to the scholars and the critics. Every verse starts with the member of the Trinity and along with it; there are statements of worship as well as adoration and the verse ends with a doxology. Although, in this particular poem or in these kinds of hymns and worship songs, one could rarely find the themes of evangelism and eschatology and these themes are not common in these kinds of texts. There is also the use of the English personal pronouns in these kinds of texts, which blurred the understanding of the listeners, and they do not know who should be responsible for an action. References Akins, D. (2016).Song Story: "In Christ Alone". [online] Crosswalk.com. Available at: https://www.crosswalk.com/church/worship/song-story-in-christ-alone-1275127.html [Accessed 29 Jan. 2016]. Boethius, Rand, E., Stewart, H., Tester, S. and Boethius, (2014).Theological tractates. Cambridge, MA: Harvard University Press. Carbine, R. and Koster, H. (2015).The gift of theology. Minneapolis, MN: Fortress Press. D.M.A, E. (2016).Theological Themes in Contemporary Hymnody. [online] Available at: https://biblicalstudies.org.uk/pdf/jbtm/07-2_082.pdf [Accessed 29 Jan. 2016]. Edsall, B. (2015). Literature or Liturgy? Early Christian Hymns and Prayers in their Literary and Liturgical Context in Antiquity. Edited by CLEMENS LEONHARD and HERMUT LOHR.The Journal of Theological Studies, 66(1), pp.430-432. McKinney, C. (2015). A Hermeneutic of Pause(ing): A Considered Responding to Other as "Not-I".Feminist Theology, 23(3), pp.292-303. Reid, G. (2016).Toward an Adventist Theology of Worship. 1st ed. Welker, M. (2015). What makes theology theology?.Theology Today, 72(2), pp.160-169.

Mobile Marketing & Advertising

Question: Describe about the Mobile Marketing Advertising? Answer: Elements of Marketing Process There are four major elements of the marketing process that includes the Situation Analysis, Marketing Strategy, Marketing Mix and Implementation and Control. The process of marketing includes the identification of the opportunity in the market through situation analysis in which the firm identifies the resources, customers and other opportunities and capabilities to operate. It should incorporate the past, present and future aspects of the market analysis for company's product (Pride and Ferrell 2012). The situation analysis is done through internal and external analysis that includes- PESTEL analysis (Political, Economic, Socio-cultural, Technology, Environmental and Legal), SWOT analysis and 5 Cs Analysis (Company, Collaborators, Competitors, Customer and Climate). Then the strategy is formulated for marketing for value positioning through market segmentation, product positioning with the target market, market targeting, and value positioning to target market through market resear ch (Elliott, Rundle-Thiele and Waller 2012). The market decisions are made through marketing mix parameters including pricing decision, product development, places for distribution and supply chain and promotional strategy. The last element is the implementation and control of the above strategies in the marketing plan so as to ensure that the process is carried out effectively and efficiently and evaluate the process from time to time. Marketing Benefits and Cost Hilton Hotel benefits and costs for marketing orientation are concerned with its marketing strategies based on the ideas of how the product comes out in the market (Hiltonworldwide.com 2016). This focuses on the strategy of the hotel for its decision on the location of the hotel premises. Hilton Hotel emphasized more on its location so that the customers could easily access it and avail the services in an easy way. The location being near the airport and in the middle of the main city has given the great value to its products and services. The focus is more on satisfying the customer needs and wants by integrating the activities to satisfy each client and achieving long-term goals of the company, its competitive advantage and become more customers centric (Grewal and Levy 2012). Consumer Behavior in various situations The buying behavior of the consumers depends majorly on the three situations that influence the consumer buying- time, condition (social, cultural and attitude) and place. Time is the factor that is most important and influential factor where the customer if lacks in time choose the other alternative of that brand. This impacts the sales of the organization (Solomon 2012). The marketing activity fails if the consumers do not provide the time to the marketers to make them understand what the product or service is all about (Hawkins and Mothersbaugh 2013). Another factor is the place where the marketing activity is done to attract the customers; the social factor also influences the consumer's choice of selecting product/services which are influenced by social groups, family and status and consumer's values, attitude and geographic conditions also influence the marketing activity. Development of Product in sustaining competitive advantage The products and services offered by the Hilton Hotel group are customer centric which make it as one of its competitive advantages. The company majorly serves the clients with all requirements that a customer needs and wants. The services of the hotel are dedicated to fulfilling and satisfy customer needs, and hence, the product development is customer centric. This includes the services of restaurants, room services, accommodation, safety and security, free internet and Wi-Fi, recreational activity areas, and best hospitality services to all its clients. The hospitality services rendered to the customers of the hotel are directed to satisfy the customized requirements (Martin and Schouten 2012). The services in hospitality include the food and beverages, accommodation, events organizing, business services, corporate meetings, social get-togethers and leisure. Addition to Marketing Mix There are three elements added in the marketing mix Ps other than 4 Ps of price, place, product and promotion. The other three are named as people, process and physical evidence. Process: Hilton Hotel process approach is approached through business strategy. The company aims to maintain the premium level of the process for sustaining the demand. Physical Evidence: Physical evidence for the company is the luxurious hotel, accommodation, exterior and interior designing and including the tangible goods within services. People: The people involved with the hotel that play a vital role for success of hotel. People involve employees of the company, customers, suppliers and the stakeholders. Marketing Mix The four P's of the marketing process for the hotel group includes product/services, price, place, and promotion, which are known as marketing mix used for improving the marketing activities of the company. Product / Services: Hilton Hotel group sells the services for the private and corporate persons. The services involve the booking of the rooms, conference hall, and restaurants for the personal relaxation, corporate meeting and social gatherings (Kotler and Keller 2012). Hilton Hotel is an international brand known globally that is known for providing best of its services. It value added products/ services includes recreational areas like swimming pool, gym and coffee shop; events organized on various occasions like political clubs, parties, private parties, religious groups, medical groups, corporate gathering and more; and provides the best of security, safety and reliability to all its customers, employees and other stakeholders (Www3.hilton.com 2016). Price: There are different price rates for the reservations, sales and marketing activities. The rates are specified for events, rooms, accommodation clearly to its customers. The pricing strategy best suiting hotel is market skimming price that are adopted in the peak season of the demand for rooms and accommodations and increase the prices. On the other situation termed as low season or value season for the hotel, market penetration price strategy is used (PenÃÅ'Æ’aloza, Toulouse and Visconti 2012). Place: Hilton Hotel is beautifully located with a great surrounding and is near to the airport Heathrow. The location also consists of the business hub where the corporate easily access the services of the hotel when needed. The official hotel website also serves the customers with an easy accessibility of checking the accommodation, rooms of their choice, prices and various events online to register or book them in the case of urgency or requirement (Close 2012). The marketing team then follows up the clients who are interested to avail the services. Promotion: There are various promotional activities that are incorporated to promote and advertise the brand among corporate and customers. The promotion is done through advertisements, personal selling, public relations and sales promotions (Bosik 2011). The advertisement of the hotel is the best communication medium to reach wide target customers; it includes advertisement on newspapers, social networking sites, website advertisement and professional magazines including Forbes, The Economist, Fortune and Financial Times. The public relation of Hilton Hotel is maintained through a wide range of communication with stakeholders involving employees, customers, private and public organizations, communicating through online and offline press releases and email and newsletters to all stakeholders. The Personal selling promotion tool involves hotel representatives to contact the corporate and potential customer directly over the phone or through meetings to give a personal touch with the c ustomers (Jobber and Lancaster 2012). Lastly, the sales promotion strategy is to be adopted by the company to persuade the customers for availing hotel products and services. The best traveling allowance, discounts on accommodation and event coupons and other value added services are included in the promotional strategy. Marketing B2B vs B2C The marketing of the services and products to the businesses or corporate is different from that to the consumers. The marketing to business is a bit difficult as the business work is a streamlined by the buying process that saves time and money. The business to business sale is based on the logical purchase while the marketing to the customer is more on the emotional basis (Pride and Ferrell 2012). The logic behind the sale of the product and service to the business is interesting as the customer here is knowledgeable, rational and has a purpose of purchasing the product or service as saving money, time and resources, while the customer is focused on the benefits of the services/ products and his decision is emotionally driven where he feels convenient. The brand identity in B2C is created through advertising and social media while for B2B it is created through personal selling and relationship (Miller 2012). The prospects of B2B are more difficult than that of marketing to the cust omer. The sales to B2B are taken as higher tickets as the sale is driven by a rational approach through personal relationship building. International Marketing vs Domestic Marketing Marketing is considered to be the efficient and effective management of the utilization of the resources of the company and meet the requirements of the customers. /marketing is done within the local and domestic markets, and the global existence of the companies make it important for a market plan for global competition through international marketing (Burkert, Ivens and Shan 2012). Domestic Marketing is selling the product and service in the local and domestic area, with the local competition and customers. On the other hand, the International marketing is the sale and promotion of the company's product and services to customer across different nations. International marketing refers to the market and transfer of products and services from one country to another country, while the domestic marketing refers to the transfer of products and services within the country (Cavusgil, Knight and Riesenberger 2012). There are tariffs and nontariffs and other government regulations that affec t the international marketing. There are various barriers to the international marketing that includes- language barrier, cultural and social differences, customer's preferences and attitude, promotional tools and different economic, environmental and technical conditions. In domestic marketing company may adopt the same policies and practices at different branches but in the international marketing, it requires the different overall strategies, rules, policies to promote the product (Kim and Park 2013). References Bosik, D., 2011. Mobile marketing advertising 2012. [Place of publication not identified]: Mind Commerce Publishing, LLC. Burkert, M., Ivens, B. and Shan, J., 2012. Governance mechanisms in domestic and international buyersupplier relationships: An empirical study. Industrial Marketing Management, 41(3), pp.544-556. Cavusgil, S., Knight, G. and Riesenberger, J., 2012. International business. Upper Saddle River, N.J.: Prentice Hall/Pearson. Close, A., 2012. Online consumer behavior. New York: Routledge. Elliott, G., Rundle-Thiele, S. and Waller, D., 2012. Marketing. Milton, Qld.: John Wiley and Sons Australia. Grewal, D. and Levy, M., 2012. Marketing. New York: McGraw-Hill/Irwin. Hawkins, D. and Mothersbaugh, D., 2013. Consumer behavior. New York: McGraw-Hill Irwin. com, 2016. Hotel Sales and Marketing | Global Sales | Hilton Worldwide. [online] Available at: https://www.hiltonworldwide.com/development/performance-advantage/hilton-worldwide-sales/ [Accessed 5 Jan. 2016]. Jobber, D. and Lancaster, G., 2012. Selling and sales management. Harlow: Pearson. Kim, E. and Park, K., 2013. Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands. Journal of Global Scholars of Marketing Science, 23(3), pp.263-281. Kotler, P. and Keller, K., 2012. Marketing management. Upper Saddle River, N.J.: Prentice Hall. Martin, D. and Schouten, J., 2012. Sustainable marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Miller, M., 2012. B2B digital marketing. Indianapolis, Ind., USA: Que. Penaloza, L., Toulouse, N. and Visconti, L., 2012. Marketing management. Abingdon, Oxon: Routledge. Piercy, N., 2013. Online service quality: Content and process of analysis. Journal of Marketing Management, 30(7-8), pp.747-785. Pride, W. and Ferrell, O., 2012. Marketing 2012. Mason, Ohio: Cengage Learning. Solomon, M., 2012. Consumer behavior. Boston: Prentice Hall. hilton.com, 2016. Hilton Hotels and Resorts - Find Hotel Rooms. [online] Available at: https://www3.hilton.com/en/index.html [Accessed 5 Jan. 2016].